Agency · Insights
Blog Page 2.
This is where we write down what occupies us in projects: what really works with AI, how we build websites and apps, what matters in design and how companies get found. Honest, concrete and free of buzzwords.
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Latest posts.
- General
Optimizing Agency Processes: What Saves Us a Lot of Time
From writing proposals to launch — which processes can be standardized and where it pays to deliberately leave room for freedom.
- Artificial Intelligence
Automation with AI Workflows: A Guide with Checklist
Which processes suit AI automation, how a workflow is built, which tools exist and how to calculate expectations and benefit realistically.
- Design
Animation in Web Design: When It Helps, When It Gets in the Way
Animations direct attention, convey character and communicate hierarchy — when they're used correctly. A critical look.
- Artificial Intelligence
Prompt Engineering: Eight Principles, a Template and Examples
Eight principles for better prompts with a before-and-after example, a template to take away, notes on prompt injection and a prompt library for your team.
- Software Development
CSS Variables as the Foundation of a Design System
How to build a robust, maintainable design system with native CSS custom properties — without build tools and without overhead.
- General
Pricing Web Projects: Transparency as a Principle
Hourly rate or fixed price? How we estimate web projects, what clients really want to know — and why we'd rather communicate too much.
- Design
Color Systems for Agencies: More Than a Palette
How to develop a color system that works across all touchpoints — from the website to print to the app.
- Artificial Intelligence
AI and Data Privacy: What Companies Need to Know Now
GDPR, DPAs, third countries and shadow AI: a practical overview with a data traffic light and checklist so you use AI in your company with data protection in mind.
- General
Feedback Culture in an Agency: Formats That Work
How to build an open feedback culture in an agency: attitude, proven formats, rules for good feedback and a checklist.
- Software Development
Our Git Workflow at the Agency
Why we rely on feature branches, Conventional Commits and a clear review process — and how that helps us work efficiently with Git.
- Design
UX Research for Small Teams: What Really Works
Not every project needs a lab. Which UX research methods deliver valid insights even on a small budget.
- Artificial Intelligence
What AI Means for Agencies — and What It Doesn't
AI doesn't replace creative work, but it changes how we do it. An essay on the transformation of the agency industry.
- Software Development
The Comeback of the Static Website
Jamstack, SSG, edge rendering — why static websites are in demand again and what that means for modern web projects.