03 · Corporate design · Web development · B2B

Corporate design & website for B2B SaaS

A B2B software provider was growing fast — its visual identity and website weren't keeping up. No consistent design, no design system, no clear brand image.

Client project · client anonymized (confidentiality) · project from 2024

Corporate design
Design system
Web development
Figma

6 wks
from briefing to launch: +41%
more demo requests in the first 90 days: according to the client; 1 system
for web, print and sales decks

01 · Problem

The company used different logos in different formats, no defined color palette, and three different typefaces across all its materials. The website was outdated, not optimized for mobile and converted poorly. Prospective enterprise customers perceived the company as smaller than it actually was.

02 · Solution

vona developed a complete visual identity from the brand core: logo system, color palette, typography, spacing and component system. All documented as a design system in Figma — usable for web, print and presentations without outside help. In parallel, a new marketing website: semantic HTML, fast, with a clear conversion path to demo requests.

03 · Result

Launch after 6 weeks. In the first 90 days after launch, demo requests through the website rose by 41% according to the client. The team uses the design system in-house for all new materials. According to the client, several enterprise customers cited the professional appearance as a reason for their purchase decision.

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